Wynteam Global’s
branding and web
redesign
Wynteam Global’s
branding and web
redesign
Wynteam Global’s
branding and web
redesign
Sector
IT
Sector
IT
Sector
IT
Tools
Figma, Framer, Zoom
Tools
Figma, Framer, Zoom
Tools
Figma, Framer, Zoom
WYNTEAM is a global consulting firm specializing in recruitment, staffing, and HR administration, with a strong focus on ServiceNow solutions. As the company grew, its digital presence needed to evolve to reflect its expertise, attract high-value clients, and ensure consistency across platforms.
WYNTEAM is a global consulting firm specializing in recruitment, staffing, and HR administration, with a strong focus on ServiceNow solutions. As the company grew, its digital presence needed to evolve to reflect its expertise, attract high-value clients, and ensure consistency across platforms.
WYNTEAM is a global consulting firm specializing in recruitment, staffing, and HR administration, with a strong focus on ServiceNow solutions. As the company grew, its digital presence needed to evolve to reflect its expertise, attract high-value clients, and ensure consistency across platforms.
As the UI/UX Designer, I led the complete redesign of WYNTEAM’s website and branding, ensuring a seamless, responsive, and visually compelling experience. This project included a new brand identity, logo, and a design system that unified WYNTEAM’s presence across all platforms.
As the UI/UX Designer, I led the complete redesign of WYNTEAM’s website and branding, ensuring a seamless, responsive, and visually compelling experience. This project included a new brand identity, logo, and a design system that unified WYNTEAM’s presence across all platforms.
As the UI/UX Designer, I led the complete redesign of WYNTEAM’s website and branding, ensuring a seamless, responsive, and visually compelling experience. This project included a new brand identity, logo, and a design system that unified WYNTEAM’s presence across all platforms.
Prob-lem State-ment
Problem Statement
Prob-lem State-ment
Outdated Visual
Identity
Outdated Visual
Identity
The brand lacked a distinct and modern look, making it difficult to stand out in a competitive industry.
The brand lacked a distinct and modern look, making it difficult to stand out in a competitive industry.
The brand lacked a distinct and modern look, making it difficult to stand out in a competitive industry.
Inconsistent
Branding
Inconsistent
Branding
Different platforms had varied color schemes, typography, and messaging, leading to a fragmented brand experience.
Different platforms had varied color schemes, typography, and messaging, leading to a fragmented brand experience.
Different platforms had varied color schemes, typography, and messaging, leading to a fragmented brand experience.
Poor User
Experience
Poor User
Experience
The website had limited information, unclear navigation, and an unstructured user journey, making it difficult for potential clients to engage effectively.
The website had limited information, unclear navigation, and an unstructured user journey, making it difficult for potential clients to engage effectively.
The website had limited information, unclear navigation, and an unstructured user journey, making it difficult for potential clients to engage effectively.
Unclear Value
Proposition
Unclear Value Proposition
The messaging did not clearly communicate WYNTEAM’s expertise, leading to missed business opportunities.
The messaging did not clearly communicate WYNTEAM’s expertise, leading to missed business opportunities.
The messaging did not clearly communicate WYNTEAM’s expertise, leading to missed business opportunities.
My Process
RESEARCH AND STRATEGY
To ensure an effective revamp, I conducted a comprehensive UX audit to identify pain points in the existing website. Stakeholder discussions helped align the design with user needs and business objectives. Based on these findings, I defined key design principles to enhance clarity, consistency, and brand positioning.
Branding & Visual Identity
Designed a new logo that reflects WYNTEAM’s core values.
Defined a modern color palette and typography for brand consistency.
Built a design system for scalability across all digital platforms.
Content & User Experience
Reworked website content to improve clarity and engagement.
Structured information for a seamless user journey and easy navigation.
Ensured messaging aligned with WYNTEAM’s brand and business goals.
Wireframing & Prototyping
Created low-fidelity wireframes to structure the layout and user flow.
Developed high-fidelity prototypes in Framer, refining interactions and responsiveness.
Implementation & Testing
Built the website in Framer, handling both design and development.
Conducted usability testing to refine interactions and ensure accessibility.
Iterated based on feedback for a polished final experience.
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RESEARCH AND STRATEGY
To ensure an effective revamp, I conducted a comprehensive UX audit to identify pain points in the existing website. Stakeholder discussions helped align the design with user needs and business objectives. Based on these findings, I defined key design principles to enhance clarity, consistency, and brand positioning.
Branding & Visual Identity
Designed a new logo that reflects WYNTEAM’s core values.
Defined a modern color palette and typography for brand consistency.
Built a design system for scalability across all digital platforms.
Content & User Experience
Reworked website content to improve clarity and engagement.
Structured information for a seamless user journey and easy navigation.
Ensured messaging aligned with WYNTEAM’s brand and business goals.
Wireframing & Prototyping
Created low-fidelity wireframes to structure the layout and user flow.
Developed high-fidelity prototypes in Framer, refining interactions and responsiveness.
Implementation & Testing
Built the website in Framer, handling both design and development.
Conducted usability testing to refine interactions and ensure accessibility.
Iterated based on feedback for a polished final experience.
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My Process
My Process
RESEARCH AND STRATEGY
To ensure an effective revamp, I conducted a comprehensive UX audit to identify pain points in the existing website. Stakeholder discussions helped align the design with user needs and business objectives. Based on these findings, I defined key design principles to enhance clarity, consistency, and brand positioning.
Branding & Visual Identity
Designed a new logo that reflects WYNTEAM’s core values.
Defined a modern color palette and typography for brand consistency.
Built a design system for scalability across all digital platforms.
Content & User Experience
Reworked website content to improve clarity and engagement.
Structured information for a seamless user journey and easy navigation.
Ensured messaging aligned with WYNTEAM’s brand and business goals.
Wireframing & Prototyping
Created low-fidelity wireframes to structure the layout and user flow.
Developed high-fidelity prototypes in Framer, refining interactions and responsiveness.
Implementation & Testing
Built the website in Framer, handling both design and development.
Conducted usability testing to refine interactions and ensure accessibility.
Iterated based on feedback for a polished final experience.
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Visit Wynteam’s
website
Visit Wynteam’s
website
Visit Wynteam’s
website
View complete
Branding doc.
View complete
Branding doc.
View complete Branding doc.
Key Takeaways & Learnings
Key Takeaways & Learnings
Key Takeaways & Learnings
Working with Framer for the first time was a key learning experience. Initially, I expected a steep learning curve, but the tool’s intuitive interface and responsive features made the design and development process smoother than anticipated. It allowed me to bring my designs to life without traditional coding, speeding up iterations and enhancing visual fidelity.
Working with Framer for the first time was a key learning experience. Initially, I expected a steep learning curve, but the tool’s intuitive interface and responsive features made the design and development process smoother than anticipated. It allowed me to bring my designs to life without traditional coding, speeding up iterations and enhancing visual fidelity.